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Native Video Ads More Effective Than Pre-Roll Ads
A recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads.
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GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013
GroupM believes that tablets and smartphones could be a major factor in the growing investment in digital ads.
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U.S. Social Ad Revenue to Hit $11 Billion by 2017
Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey.
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The Olympics and U.S. Presidential Election Accelerate Q3 Ad Spend
The Olympics and the U.S. presidential election led to a year-over-year jump in third quarter ad spend, according to a recent study by Nielsen.
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Internet Ad Revenue Breaks Record With $37 Billion in Profits Last Year
IAB reports that digital ad revenue has scored all-time highs two years running.
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63% of Advertisers Say Brand Marketing Spending Will Increase in 2013
A recent Nielsen study has found that 63 percent of brand advertisers expect more money to be spent on brand marketing in 2013.
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70 Percent of Brand Engagement on Pinterest Is Generated by Users
Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate.
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LinkedIn: Social Media a Major Motivator for Mass Affluent Consumers
About 90 percent of mass affluent consumers use social media, according to a recent study by LinkedIn.
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BrightRoll Allies With comScore on Enhanced Video Viewability Metrics
BrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights.
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Study: Major Brands Cling to Instagram
About 67 percent of Interbrand's Top 100 Brands use Instagram, according to a recent study by Simply Measured.
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ComScore: E-Commerce Sales Up 13 Percent for Q1 2013
The report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth for 10 consecutive quarters.
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ComScore: Over 13 Billion Video Ads Viewed in April
Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore.
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Study: Rich Media Mobile Ads Create More User Interaction Than Standard Banners
A new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads.
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ComScore: Consumers Watched Nearly 41 Billion Online Videos in May
Over 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore.
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Nielsen: Second-Screens Are Changing Consumers' TV Habits
Close to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new survey by Nielsen.
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Nielsen Cross-Platform Campaign Ratings Will Measure TV and Online Ad...
Nielsen announced yesterday the launch of public beta trials for its Cross-Platform Campaign Ratings service in the U.K.
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Triggering Unruly Emotions Key to Video Sharing
Unruly Media released a study of the top 12 most-shared television commercials from Super Bowl XLVII, assessing the factors that impelled people to share them.
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ComScore: Over 20 Billion Video Ad Impressions in June
A new report from comScore reveals that 183 million Americans watched more than 44 billion online content videos in June.
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Nielsen: Global Ad Spend Slowly Rebounding
Nielsen has released a new quarterly Global AdView Pulse report, which shows that although global ad spend continues to rebound, it has only increased by 1.9 percent from Q1 2012.
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Facebook's Video Audience Bigger Than TV, According to Nielsen
A new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental reach to major TV networks.
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